fresh logistics Asia 2016: Follow the Trend and Lead the Market


•Number of exhibitors increased by 41 percent
•Accompanied by transport logistic China 2016, together showcasing trends of cold chain logistics by water, land and air transport
•In accompanying conferences, leaders of the industry shared ideas on important topics to promote market development


fresh logistics Asia 2016 was successfully held in Shanghai New International Expo Centre on June 14 to 16, 2016. Co-organized by Messe Muenchen Shanghai Co., Ltd. and Zhengzhou Minghai Huibo Exhibition Planning Co., Ltd., the trade show is upgraded to a total of 14,000 square meters (2015: 10,000). 200 leading exhibitors (2015: 142) from home and abroad showcased the entire spectrum of products and services, including cold-chain and distribution services, fresh refrigerated and frozen equipment, cold storage, warehousing and transport refrigeration material handling equipment, accessories and fresh e-commerce. With the concept of “Delivery Fresh & Healthy Life”, the trade show attracted 13,190 professional visitors (2015: 10,275).


Ms. Xu Jia, Chief Operation Officer of Messe Muenchen Shanghai Co., Ltd., is very pleased with the results, “The overall growth of fresh logistics Asia 2016 shows that the fresh and cold-chain logistics industry is in rapid development, and has a strong need of a professional platform like fresh logistics Asia, so as to explore new products and technologies, to exchange experiences and knowledge for better solutions. The success of fresh logistics Asia 2016 again strengthened its leading position in the industry.”Mr. Xiao Kuixian, Managing Director of Zhengzhou Minghai Huibo Exhibition Planning Co., Ltd., said, “We have always tried to build high-quality events to promote the market. I believe the success of fresh logistics Asia 2016 is a natural result. It offers an all-covering commercial platform for the fresh logistics industry and a channel to transmit the concept of a healthy and fresh lifestyle.”


fresh logistics Asia 2016 is held along with transport logistic China 2016, a spin-off of transport logistic, the biggest logistics show in the world. Sharing over 10 years of experience and high-quality resources, fresh logistics Asia 2016 and transport logistic China 2016 altogether explored the entire value chain of the fresh food delivery and cold chain logistics industry from the perspective of water, land and air transport and logistics as well as supply chain. 200 exhibitors, an increase of 41 percent, presented at fresh logistics Asia 2016. They are the leading companies relating to the entire spectrum from “the first mile” to “the last mile”, including exhibitors in fresh product sorting, processing and packaging, storage and transport equipment like Yantai Santeli Machinery Technology, Colead fruit & vegetable equipment, Huierbao Food Machinery and Puyuan Food Machinery; fresh logistics leaders as Ice Bear Special Purpose Truck, Zhenjiang Speed Automobile, KF Mobile Systems, Aucma, Ying Ta Aircondition Enterprise, Sinotopspeed (Beijing) and Jinbaodian; as well as smart fresh product self-retrieving cabinet manufacturers like Panasonic Appliances Cold Chain (Dalian), Green Electronic Technology, Alster and Jinbangda.


Characterized by its “cold Chain distribution services”, fresh logistics Asia 2016 also attracts exhibitors like JD Express and Xianyi Supply Chain, who can provide tailored cold-chain distribution for e-commerce and fresh product manufacturers. Mr. Xia Meng, Senior Marketing Manager of Distribution Dept. of JD Express, expressed, “fresh logistics Asia proved to be very influential in the industry. The visitors from many different areas were very professional. We have made contact with a lot of potential partners from food, air cargo and logistics industry here. The overall results are satisfactory.” This year, a special exhibitor pavilion for fresh and processed food participated in the trade fair for the first time, featuring manufacturers, central factories, and raw material and equipment suppliers. And it won a lot of attention of the visitors.


fresh logistics Asia 2016 also had a well attendance of 13,190 visitors, 28 percent more than last year, including key buyers like Walmart, RT Mart, China Resources, Lotus, Lianhua, Starbucks, Haidilao, Dole, Bright Dairy, Yurun, Yihaodian, Fruit Day, Yiguo Fresh, Oriental Shopping, Shanghai ZJS express. At the same time, through cooperation with Branch Association of Refrigerated Warehouses, China Association of Warehouses and Storage, Shanghai Association of Refrigerated Warehouses, Jiangsu Province Dining Profession Association, Agriculture and Fishery Industry Alliance, fresh logistics Asia 2016 organized high-quality visitor delegations, which were very well received. Mr. Ji Baozhi, President of Shanghai Ice Bear Special Purpose Truck Co., Ltd., pointed out, “fresh logistics Asia 2016 has grown again. The exhibition is bigger and there are more professional visitors with specific needs. We expect to make more contacts and learn from others at fresh logistics Asia.”


The accompanying programs are also the highlights of the exhibition. Over 20 high-quality, large-scale conferences and forums were held, focusing on important topics in the fresh logistics industry. More than 50 leading figures shared their ideas on the latest trends in the industry. A lot of high-quality visitors participated in the forums and had active discussion on all the hot topics like “the last mile”, fresh supply chain, farmland direct supply, diversified cold chain and warehousing construction. Mr. Ruan Haiyi, Director of the Marketing and Sales Department of Shanghai Free Trade Zones United Development Co., Ltd., expressed with joy, “We have participated in every fresh logistics Asia. This year’s trade show again proves to be very successful. It has grown bigger and provides a very good platform for the peers to communicate and exchange. I can see many old customers and friends at the accompanying conference program. The topics focusing the hot problems of the industry are also important for us, so it is understandable that there are so many visitors.”


Keep up with the market trends! fresh logistics Asia is devoted to a quality platform for the fresh logistics industry. See you again at fresh logistics Asia 2017 at Shanghai New International Expo Centre on May 17 to 19, 2017!


To learn more about fresh logistics Asia, please visit

About Messe Muenchen Shanghai Co., Ltd.
Messe Muenchen Shanghai Co., Ltd. has accumulated valuable experience in the organization and staging of trade fairs in China. In order to meet the needs of enterprises to promote their products and services, to build good brand images and to facilitate exchange and cooperation in an increasingly competitive business environment, Messe Muenchen Shanghai Co., Ltd. has expanded its operations to include such areas as machinery, logistics, environmental protection, electronics, laser technology, biochemistry, brew and beverage processing technology, construction, sports. As an industry leader in China, we continuously strive for the levels of excellence and innovation set by Messe München, our parent company, to guide the development of Chinese trade fairs in a specialized and internationalized direction.