The third edition of BAU Congress China (BCC), which took place in Beijing between July 4 and 6, 2016, can report an outstanding success. The running time was extended from two to three days and, because of the rising number of exhibitors, BAU Congress China moved for the first time into the halls of the China National Convention Center. That necessary move into the halls is also reflected in the figures: 71 exhibitors from China and Europe took part on 4,000 square meters of space (gross). As such exhibition space has more than tripled within a year. With global leaders such as Hörmann, knauf, ROHDE KG, Hueck, Gerfloor Floorings, ASSA ABLOY and Kin Long, the international spread among the participants in BCC has increased further. 4,511 trade visitors ensured a new visitor record (2015: 3023). The congress program, featuring highly respected speakers from China and around the world, attracted packed audiences on all three days—the themes addressed were: “Urban strategies”, “Project development and implementation” and “Smart building technology”.
Dr. Reinhard Pfeiffer, Deputy CEO of Messe München, is very pleased with this positive development: “The strong interest on the exhibitor side, a new visitor record and many renowned speakers show that the quality platform BAU Congress China is now firmly established.”
Gunther Adler, State Secretary from the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety in Berlin, commented: “BAU Congress China brings advantages to all its participants, because it is a place for discussions on themes that need to be addressed now and themes that are of importance for the future. Cooperations are agreed here, experience is exchanged and it is a meeting place for those who have responsibility in the field of construction.”
Yong WANG, R&D Manager/Chief Designer at SAYYAS Windows Stock Co., Ltd. China, comments: “BAU Congress China is international and very professionally organized. We are here for the first time this year and are very pleasantly surprised at the quality and high number of the visitors. In our eyes BCC is on the road to becoming the leading platform for the building industry in China.”
The congress is an information and networking platform at which experts, exhibitors and visitors not only discuss the demands of the Chinese construction sector, but also present solutions.
The 4511 trade visitors from 22 countries were made up primarily of architects, engineers, investors, urban developers, real estate experts and students. They benefited this year, for the first time, from three days (up from two days) of information on high-quality, sustainable solutions for the Chinese market. “The record in visitor numbers, the quality of the trade visitors and above all the potential in the visitor structure confirmed to us that again this year we have delivered the right content for the questions facing the Chinese construction industry,” explained Mirko Arend, Deputy Business Unit Director at Messe München and Exhibition Director of BAU in Munich. “Presented at BAU Congress China are high-quality solutions in planning and construction, tailored specifically to the problems being faced in the Chinese market,” continued Mirko Arend. As in the last two years, the trade visitors came mainly from China, and the number of visitors from outside China rose again. The high quality of the event is reflected also in the statements by the visitors: “I am very surprised at the professional standard of this event. Many of the companies important for my work were here and they presented their latest developments. BCC definitely has a big impact on my future work, because the solutions and ideas presented in the lectures have given me new ideas. I hope that BCC will become even bigger and I will definitely be taking part again next year,” said Zhang Qi, Architect at Landscape Architect View Unlimited LA from China.
Another participant, Yongqing SHAO, Design Partner at FST Design (Peking) Co. Ltd., also expressed his great satisfaction with his visit to BCC: “This is my first visit to BAU Congress China and I am very impressed. The congress explains the future city and housing situation in China very well. It serves as a kind of handbook for future building projects in China. In the accompanying exhibition one was also able to gather information on new ideas and developments from the companies. For that reason BAU Congress China 2017 is now already a firm date in my diary for next year.”
Stephen Lu, Exhibition Group Director of BAU Congress China, describes his impressions of the three days of the exhibition thus: “Although the event has grown significantly in terms of space, as a result of moving to the China National Convention Center, the halls were full of visitors, and the same applies to the congress. We, together with the BAU team in Munich, achieved a further rise in the quantity and the quality of the exhibitors and visitors.”
By extending the running time of BAU Congress China from two to three days, it was also possible to put on an extended congress program. The first day of the congress focused on the theme of urban development. The focus of the second day was on project development. For the first time a series of two speakers took to the rostrum in tandem – an architect and a project developer—to report on a joint project. This was an opportunity to compare international approaches with Chinese practice. The last day of the congress was dedicated to the theme of technology in construction. Exhibitor-specific themes such as lighting, building automation, transport technology (lifts, escalators), smart buildings and access and security were also covered and could then be followed up in the exhibition.
In 2016 it was again possible to attract internationally renowned architects and planners (including Secretary of State Gunther Adler from the German Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety, and Yang Rong, Director-General, Ministry of Housing and Urban-Rural Development, Department of Science & Technology and Energy Saving) and futurologists to Beijing. Among the international speakers were Ludwig Rongen, Ir. Ruurd Gietema, Ilka May, Peter Kindel, Elsa Thomsen, Stephan Schütz and Christoph Reinhart; on the Chinese side were Zhang Bing, Zhang Li, Jianying Yang and Zhang Xu. Boris Schade-Bünsow, Editor-in-Chief of Bauwelt and organizer of the congress, explains: “BAU Congress China serves as a valuable forum for discussion and exchange of information between international and Chinese architects. International solutions for the Chinese market are presented here, and also Chinese solutions for European problems. The congress shows that both sides are at eye level with each other and can learn from each other.”
The congress program was again extremely popular. On all three days the talks by the speakers were very well attended and it was standing room only, once all 500 seats were all taken. The speakers were delighted with the high level of interest. One of them Elsa Thomsen of future matters AG, Zürich, commented: “BCC is a very lively congress. I was able to listen to many interesting views on the architecture of the future here. New technologies, future trends, the city of the future – it was all there. I also think BCC is an important platform for maintaining dialog between Chinese and international architects and as a place for exchanging experience. That applies in particular to the audience at the congress, because they are the future of China.”
Ludwig Rongen, founder and Director of Rongen Architects, sees BCC as an important basis for the further development of the Chinese construction industry: “An event like BAU Congress China is, in my view, very important because it shows how European solutions can be integrated into the Chinese market. On the other hand, also presented are Chinese solutions that could help with European problems. The number and the quality of the visitors in the individual sessions shows that the time is ripe for further advancing the building industry in China.”
A similar view was expressed by Nan Wang, General Manager at schneider+schumacher: “schneider+schumacher Architekten has often taken part in BAU in Munich. This year we came along to this event in China for the first time. We decided to come because we, too, take a positive view of the development of the building industry in China. We want to have an influence on the future architects, planners and developers who attended BCC. This event is unique in China and we are very happy to have made our contribution to this excellent congress concept.”
Flanking the congress was an exhibition covering 4,000 square meters of space, on which mainly Chinese companies and many companies with an international background showcased their offerings. Again many BAU exhibitors were among them, for example, the door and gate manufacturer Hörmann, who is also the official industry partner of BAU Congress China. Because of the high level of demand from exhibitors, the exhibition space was moved for the first time into the halls of the China National Convention Center. The exhibitors were very pleased with the high number of trade visitors and the tremendous interest they showed: “BAU Congress China is setting standards for China. The exhibition and the congress are first rate and the additional events also do justice to this quality level. What was noticeable this year was the quality and the quantity of the visitors to our booth. We will be taking part in BAU Congress China again in 2017,” said Xinchang LIU, Deputy Managing Director, Hörmann China.
Also enthusiastic was Javier Enjuto Monje, Architect & Business Development Manager, Omegazeta (Nanjing) New Building Materials Co., Ltd.: “BAU Congress China is all about innovation! On show here are the latest products and you can also find out about the latest ideas. We are very pleased with this year´s event, because we had many potential new customers at our booth who showed strong interest in our products. So, there´s nothing standing in the way of our taking part again next year.”
Also highly delighted is Jan Peter Hinrichs, Managing Director, Fraunhofer Building Innovation Alliance: “BCC is the leading platform for building innovation and quality in China. We are very satisfied with the 2016 edition. The absolute highlight, apart from the top quality of the visitors, was the visit by State Secretary Gunther Adler and the chance to inform him about the Fraunhofer projects in China. We have already decided we will definitely be taking part again in 2017.”
New in 2016 was the cooperation with World of Architecture (WA), one of the most influential architecture magazines in China. The cooperation in the form of the Chinese Architecture Day proved to be very fruitful for both sides. Attendees in the packed ATI Forum were able to listen to interesting lectures on the theme of “China 2020, the Rural and Urban” and admire the winning project in last year´s WA China Architecture Awards.
BAU Congress China, which again was held in Beijing in the China National Convention Center, was organized by Messe München Shanghai, a subsidiary of Messe München. It was supported by the team at BAU, the “World´s Leading Trade Fair for Architecture, Materials and Systems”. Long-standing partners of BAU in Munich were again involved in BAU Congress China: the Fraunhofer Building Innovation Alliance, ift Rosenheim and the German Sustainable Building Council (DGNB). Further partners of the congress and the event included publishers Bauverlag, who was responsible for organizing the entire congress program, and the Archi-Europe Group, with whom BAU has been working closely for many years.
Further information on BAU Congress China: www.bauchina.com and www.facebook.com/bau-muenchen
Your press contact for BAU Congress China:
Tel. (+49 89) 949-21484, Fax (+49 89) 949-9721484
About BAU Congress China
BAU Congress China is an annual congress with an accompanying exhibition that focuses on high-quality design, planning, and construction solutions for the Chinese construction market. The organizers are Messe München (MM) and its subsidiary MM Shanghai. The supporting partners are publishers Bauverlag, the Fraunhofer Building Innovation Alliance, the German Sustainable Building Council (DGNB), Hörmann, ift Rosenheim and the Archi-Europe Group.
The third edition of BAU Congress China took place in July 2016, again in the China National Convention Center in Beijing. A total of 71 international companies took part on 4,000 square meters of exhibition space. For the first time the congress was held on three days. The themes at the congress—“Urban strategies”, “Project development and implementation” and “Smart building technology”—were tailored to the needs of the Chinese construction industry. In total 4,511 trade visitors attended this three-day event.
The next BAU Congress China takes place from July 18 – 20, 2017 in Shanghai.